![]() Hershey's mansion was not remote it was across the street from the chocolate factory. He had noticed that people who tipped modestly ended up in such gastronomic ghettos. When he built an elegant Mediterranean-inspired hotel, he made the dining room circular, so nobody would have a corner table. Those, he would turn over so the label could be read. When he walked through Hershey Park, he would pick up even the tiniest piece of litter - unless, of course, it was a Hershey candy bar wrapper. (Candy bars were bigger once.) Moreover, the company offered window displays of its namesake town to store owners all over the country as a promotional device.Īt the same time, the big man busily created his own legends. And in the sort of mix of business and recreation that has become the touchstone of today's society, the cute little town with the Hershey smokestacks became an advertising tool.įor years, each candy bar contained postcards of Hershey. Hershey persuaded the Philadelphia & Reading Railroad to build a spur to bring excursions there. Other rides were added almost every year.īut almost from the beginning, the park was a tourist destination. There were free band concerts, vaudeville and, before long, a carousel. ![]() Hershey Park (it didn't become Hersheypark until 1971) was established in 1907 as a picnic ground for workers. Houses were not made in cookie-cutter molds and were priced so workers could afford them. Meanwhile, Hershey was bound and determined to make the town itself a model of benevolence for company towns. ![]() Kisses began to be made in 1907, and Hershey's soon became the world's largest buyer of almonds, for its Almond Joy bar. The factory churned out tons of chocolate at prices the average Joe could afford. A byproduct was a mass-transit system that stretched for miles. In no time at all, he had built a factory, named the factory town Hershey, and built a trolley system to bring milk and workers to the factory. The chocolate market will be a permanent one."Īnd he matter-of-factly proceeded to learn how to make milk chocolate, then a luxury good produced in Switzerland. "I'll stake everything on chocolate," he pronounced.
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